To create an account with us and to manage your account, to provide you our Services;

• Contact information, including email address and password, to register with our website;
• Profile data, including your style preference, if you voluntarily choose to provide it for personalization purposes.

To fulfill or process orders;

• Identity and contact information such as name, phone number and shipping address, as well as financial information or payment account information, for delivery, returns, refund, sales tax determinations, and payment operations;
• Transaction details, such as return and refund details, gift card number, and order history, in our Services, in order to fulfill basic functions, including processing your payment and return requests, and keeping you informed of the order status and shipping logistics;
• Location data at an IP address-based level, to tailor your experience in terms of displaying the appropriate local website, language, or user experience.

To provide customer service and support, or to provide you with service-related communications;

• Your communication history with us via various channels, such as email, phone, social media, mail, instant chat, and our customer service platform, to respond to your requests, as well as to keep you updated about your account and the Services;
• Photographs you upload to our Services in accordance with our Terms and Conditions, to provide product advice and to allow you to voluntarily show other potential customers what items may look like when purchased or worn.

To undertake marketing, advertising or other promotional activities;

• Contact information, such as phone number and email address, for telemarketing and email marketing purposes;
• Non-directly identifiable device identifiers, operating system information, and cookie information, to direct and measure the effectiveness of the advertising we offer;
• Data about how you engage with our Services, such as browsing, adding to your shopping cart, saving items, placing an order, and returns) for market research, statistical analysis and the display of personalized advertising based on your activity on our site and inferred interests;
• Contact and identity information, such as name, email address and phone number, when you voluntarily enter into a competition, market survey, event or other marketing campaigns organized by us;
• To share your personal data with third party advertisers.
• Name, email address and/or phone number if you enter into a promotion or program, such as the Shay Int Promotion via the Services or through a third-party platform ("Promotion"). As permitted by applicable law, your information may also be used by Shay Int or the Promotion sponsor for marketing purposes. Your entry into the Promotion may result in the addition of your information to our mailing list as well as to the mailing list of our promotional partners, both as permitted by applicable law. Acceptance of a prize may require you (unless prohibited by law) to allow us to post publicly some of your information via the Site or App, such as on a winners’ page.

To improve our product or service, or for personalization;

• Collect your device information, and usage data in our website or app for fault analysis, troubleshooting, and system maintenance, as well as setting default options for you, such as language and currency;
• When you optionally provide such information, we may collect general personal data that cannot identify you, such as body shape, personal height, chest/waist/hip circumference, and weight. For example, this information may be used by us to recommend clothing sizes or styles, personalization, or to provide fit prediction services for you;
• To share your personal data within and across our corporate organization for our business needs and personalization;
• Collection of your "like" records and votes when prompted as to your preference between two items, to provide preference setting options;
• The display of information you choose to post on public areas of the Services, for example a customer review.

To prevent and investigate fraud and other illegal activities;

• Information automatically collected through the Services, such as browser type, device information, operating system and account setting information for fraud prevention and detection and credit risk reduction;
• Log-in data for risk control and fraud reporting;
• Billing address to verify payment information.

To comply with legal or compliance requirements;

• Identity information, such as ID- or passport-related information, for customs clearance purposes;
• Transaction history and certain identity information to handle and resolve legal disputes, for regulatory investigations purpose, and to comply with lawful requests from a competent law enforcement agency or court.

Other Purposes.

• We may use your information for any other purpose disclosed to you prior to you providing us your personal information or which is reasonably necessary to provide the Services or other related products and/or services requested, with your permission or upon your direction.

IT system and software service provider

Website hosting services (including cloud storage), mobile app or software optimization services, customer relationship management software, email service providers, or system maintenance services.

Payment service provider

Third-party payment processing services.

Marketing and advertising services

Assistance in reaching potential new customers across multiple communications channels, or sharing with affiliated companies that promote our products on their websites.

Order fulfillment service provider

Provision of logistics, warehousing and distribution services, return and exchange services, and order status notification services for your purchased items.

Customer service provider

Assistance with customer services and support.

Fraud prevention and information security service provider

Identity verification, fraud prevention, or credit risk reduction services to protect our website/app and our business.

Other Service providers selected by you

Other third parties, such as size recommendations and fit prediction services providers, if you have chosen to help us provide you with product recommendations.